For certain personality types the word "no" is seldom used, and if used, carries the heavy burden of guilt for letting another down or not living up to other's expectations. However, psychology has lead us to understand that the constant use of the word "yes" is an indicator of someone with low self esteem - a person who always needs to please others in order to feel accepted or acceptable.

If we say "yes" to something or someone we are automatically and inversely saying "no" to something else, it is covert. When we use the word "no" appropriately and with thought, we are creating an opportunity for a choice to say "yes" to something else. This is what prioritising is about - deciding when to say "no" and when to say "yes". Included in prioritising is the concept of boundaries. In understanding where our boundaries lie and what our priorities are, we are able to make better choices about when it is appropriate to say "no" and when to say "yes".  

We need to be mindful of how we say "no" to others, it is unnecessary to offend with its use. Being sensitive to and aware of our tone, body language and method of relaying the "no" message is critical to how the message is received. Saying "no" to someone may seem like a negative response,  but for some it is the beginning of discovering self.